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B. There are many ways to create an impact in the first few minutes of a presentation. Match techniques 1-8 with phrases a-h.

 

1. rhetorical question

2. thank the organizers

3. surprising statistic

4. audience involvement

5. personal story

6. audience benefit

7. use of visuals

8. quotation

 

a. Take a look at the picture. What does it tell you about teenage fashion?

b. Everybody who thinks the Internet will kill traditional advertising – put your hands up.

c. Wouldn’t you like to double your sales in just twelve months?

d. Charles Darwin once wrote, “It is not the strongest of the species that survive, but the ones most responsive to change.”

e. I’d like to thank Olga for the hard work she has done to make this event possible.

f. I want to share something with you.

g. I hope this presentation will be enable you to choose the most cost-effective it solution

h. 70% of an Americans say that they’re carrying so much debt that it’s making their home lives unhappy.

 

C. Make presentation phrases by using a verb 1-12 with the words a-l.

 

1. b … a. a few words about myself

2. take a break … b. any questions at the end

3. divide … c. you an overview

4. feel … d. for about thirty minutes

5. give … e. for coffee and biscuits

6. introduce … f. (name) for inviting me here today

7. say … g. free to interrupt

8. speak … h. happy to be here

9. start … i. my talk into four parts

10. take … g. one or two people in the room

11. thank … k. by introducing myself

12. welcome … l. you here today

 

D. Create different ways to open a presentation, using the verbs in the box

 

bring deal discuss fill give look make outline report show take talk

 

Good morning everyone and thanks for coming. This morning I’m going to

1______________ the issue of risk, and what you can do to minimize it.

2_______________ you an overview of the company and products.

3_______________ you how to sell more effectively to your existing customer base.

4_______________ about investment funds: how to choose them, when to buy them and when to sell them.

5_______________ back to you on our progress with the Milestone project.

6_______________ at a variety of green technologies that are helping to combat the threat of global warming.

7_______________ you in on the background to our involvement in the Brazilian market.

8_______________ a look at how we got into the problem with our local agents in the UK and how we can get out of it.

9_______________ you up to date on the latest results from our consumer survey.

10______________ some detailed recommendations about how to reorganize the department.

11______________ our new marketing strategy.

12______________ with the item outstanding from our last meeting: funding our R&D activities.

 

Reading

 

Presentations – main body, closing and questions.

 

Read the text and do the following exercises:

 

Part 2

 

A. The phrases you need below shows some phrases that can make your presentation easier to follow. You will have to supply the content yourself of course!

- Signposts: these are phrases that say where you’re going in terms of the main topics of our talk.

- Develop a topic: these phrases are mini-signposts within a topic. By explicitly saying what you’re going to talk about next, the audience can follow easily.

- Focus: these are also mini-signposts. You’re saying to the audience: “please pay extra attention for the next few moments”.

- Question-answer: asking a question and then answering it yourself is a standard technique in public speaking. The question creates interest in the mind of the listeners, the answer provides the satisfaction of closure.

- Refer to visuals: be careful not to rely too much on your slides as they can send people into trance of boredom. Direct attention back to yourself often.

- Ask for contributions: stop at several points during the main presentation to take questions – it creates interest and makes the presentation more interactive.

 

Vocabulary A

 

The phrases you need:

 

Signposts:

OK. Let’s move on to … / turn our attention to …/ take a look at …

This leads me to my next point, which is …

Earlier I mentioned …

I’ll say more about this later./ I’ll come back to this in a moment.

Just to digress for a moment…

 

Develop a topic:

It might be useful to give a little background here.

Let’s examine this in more detail.

Let me explain with a concrete example.

My own view on this is…

 

Focus:

Basically,… / To put it simply,…

So, for me, the main issue here is …

I think there are three questions to focus on.

I would like to stress / emphasize that

 

Question-answer

What is the reason for this? The reason is …

How much is this going to cost? Well, the figures show …

So what can we do about all this? I’ll tell you. We plan to …

Refer to visuals

As you can see on this next slide,…

I’d like to highlight two things on this table/ chart/ diagram …

What is interesting on this slide is …

I’d like to draw your attention to …

 

Ask for contributions

Are there any questions so far?

Does anyone have any comments?

How does this relate to your own particular context?

 

B. The following sequence provides a guide for how to end a presentation effectively.

1. Signal the end: this means using a “signpost” phrase to tell the audience explicitly that you’re going to finish.

2. Summarize the main points, and add a few observations or details for interest. Perhaps have bullet points on a final slide, and then give a lively comment about what really matters for each one (a “take-home message”).

3. Conclude: you can conclude with a friendly comment, a final slide ( with a strong image or message), by mentioning the benefits your talk has given the audience, or by looking forward to the future – with a call to action or an inspirational message. Finally, a strong “Thank you all for coming” will hopefully produce some applause!

4. Invite questions: “Do you have any questions?” is usually fine.

5. Deal with questions: the basic range of techniques is:

- Respond positively, then answer.

- Clarify / Ask for repetition.

- Redirect to the questioner.

- Redirect to the group.

- Delay an answer.

- Control the timing.

 

Vocabulary B

The phrases you need:

 

Signal the end:

Right, that brings me nearly to the end of my presentation.

 

Summarize:

Just to summarize the main points again,…

So, to summarize, we looked at four main points. I began by telling you a little about … Than I talked about … After that I explained how … Finally I …

 

Conclude:

I’d like to finish by saying …

So, in conclusion, I hope that this has given you …

Now we have to …/ I’m asking all of you to …/ Our job is to …

Thank you all for coming. I hope it’s been useful.

Practical matters:

I’ve got some handouts here.

Here’s my email in case you want to get in touch.

 

Read the presentation extract, which shows some of these techniques and phrases in context. It is the closing part of a “welcoming visitors” presentation. The presenter told the audience what she was going to say at the opening, and now here at the close she repeats the main points again. This reinforces the key ideas and makes them easier to remember.

 

“Right, that brings me to the end of my presentation. Just to summarize the main points again: I began by telling you a little about the history of our company, and you saw our growth from a small family firm to the international operation that we are today.

Then I talked about our market, and how new technologies are opening up exciting possibilities for the future.

After that I explained how customization is at the heart of our business model – our clients all get tailor-made solutions based on their individual needs.

Finally I gave you some information about our manufacturing process, and you saw how we achieve our exceptional levels of quality and performance.

OK, I’d like to finish by saying that it’s a great pleasure for us to welcome you here today, and I hope that you enjoy the factory tour which we’ve planned for you. We’ll start on the tour after a short break for refreshments.

Thank you all for coming. (applause)

I’ve got some handouts here – I’ll pass them round. They show all the slides I used in my talk and my contract details are at the back.

Do you have any quick questions before we break?

Yes, the gentleman at the back with the red tie. ”

 

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