Complete these sentences to describe the marketing categories.

• The sales department handles _______________________________________.

• Promotion involves_______________________________________________.

• Advertising includes______________________________________________.

• PR deals with ___________________________________________________.

Task 20 Finish the sentence pairs/ groups using the noun form of the highlighted corresponding verb.

1. We will announce our marketing plans at the meeting tomorrow.

We will make an _____________________ about our marketing plans at the meeting tomorrow.

2. He wants to bargain with the customer.

He wants to offer a ______________ to the customer.

3 Rolex sponsors the Wimbledon Tennis Tournament.

Rolex is a ____________ of Wimbledon.

Every year Rolex gives its _________________ to Wimbledon.

4. Shops can display new products.

Shops can set up special ____________ for new products.

5 Famous sports stars often endorse sports clothing and accessories.

________________ from famous sports stars helps to sell sports clothing and accessories.

Task 21 Complete the text with the words from the box

Nowadays people buy clothes in many different ways， in ……………, chain stores, and smaller shops, or from catalogues, either by ………………. (buying by post) or on the Internet. In spite of the growth of “on-line shopping”, for many people, especially women, ……………….. (looking at things in shop windows) and buying the ………………. are still enjoyable activities. Most larger stores sell a wide range of fashion, from ……………….. clothes (for work or formal occasions) to …………… clothes (to wear in your free time). ……………….. (made by well-known fashion companies) are the most expensive.

Clothes are also the items whose prices are most reduced during the …………….., normally after Christmas and in the summer, when you can often find …………… (things which are good value for money). Some shops offer up to a 50% …………………..,, or even more. This is because they need to change stock rapidly, as clothes quickly go ……………….. .

Task 22

A. Match the things with the shops where you can buy them

B.Put the clothes in the right section

Task 23 Complete the text with the best

When a buyer ………………… (1) an order with a seller for the first time, they usually have a lot of questions.

First, they want to …………. (2) prices, of course.

Then, they want to know what kind …………………. (3) the seller can offer.

Very often, the buyer also asks if the seller has the goods in ………… (4), and if they can deliver on ………….. (5).

Sometimes, the buyer will ask if it is possible to pay in ……….. (6). If the seller agrees, they will often expect the buyer to pay a …………… (7).

Task 24

A. Read the article about consumer habits and match the underlined words in the text with a word or phrase from the box.

CONSUMER HABITS

Car boot sales

Car boot sales are very interesting places to go shopping. There are all (1) sorts of things for sale. People pay between £ 5 and £ 10 to sell things at the car boot sale. They then open up their car boot to (2) show all the things they are selling. People often have a lot of things to sell, so they use a table next to the car to put things on.

People decide what price all their things are. Usually customers try to (3) bargain and offer a bit less than the price. They are usually successful! Here’s a list of some things you can buy at car boot sales: clothes, pictures, gardening equipment, baby clothes, toys, plates, records, CDs, books and even furniture!

Some people go to buy things at a car boot sale every week. They only spend about £ 2 or £ 3 but get some good bargains. It is a good way for people to sell things they do not use. It can be very (4) sociable as well, and even better if the weather is good!

EBay

eBay is another way of shopping, (5) completely different to car boot sales. You sit at home on your computer and search the eBay website for something that you (6) need. When you find it, you can look at some pictures of the product and then put in an (7) offer for it. If nobody else puts in a higher offer, you get the product! Sometimes the products are new and sometimes not. People usually buy things for a cheaper price than in the shops.

B. Read the article again and mark the following statements true or false. Correct the false statements.

1 You pay over £ 10 to sell things at a car boot sale.

2 People only sell from their car boot.

3 The prices of products at a car boot sale are all set prices and cannot change.

4 You can buy things to use in the garden at car boot sales.

5 You can get some good bargains at car boot sales.

6 Car boots sales can be good fun as well as a good place to sell things you don’t want from your house.

7 Before you buy on eBay, you see the item in a shop.

8 All items on eBay are new.

C. Which way of shopping described in the article do you like best? Write down two reasons for your answer.

Task 25