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Read the extract and answer the questions after it.
| More than one in seventeen British workers work from home, with the level rising every year. However, Mr Evans, 41, who works for IBM, decided he would prefer to go back to an office after spending several months working from home. He thought it would be better for his career, ‘The coffee machine chats are an important part of working life’, he says. (from ProFile1) |
1. What technology do you think Mr Evans needed to work from home?
2. Why did he want to go back to work in an office?
3. Do you ever work from home?
4. If you had the choice, would you work from home or in an office? Why?
62. Read the text below and match the words in italics to the definitions (1-4).
| UR Fashion plc began as a shop and it has now decided to enter the world of e-commerce and to sell over the Internet as well. It has set up a website and, in future, UR Fashion customers will be able to access the website to place orders. The website is user-friendly, so it will be easy for customers to understand, and to find what they are looking for. (from ProFile1) |
1) easy for people to use;
2) to make a place on the Internet you can put information about yourself;
3) doing business electronically by using the Internet;
4) enter.
Complete sentences 1-3 below with the words from the box.
| payment | order (vb) | sales |
1. If you have no time to go to the shops, you may prefer to …… online.
2. To make an online ……, you type in your credit card details.
3. Many businesses now include online …… .
Не могу удалить эту линию!
Which of the products and services on the right do you think would / wouldn’t sell well online?
| A книги | B авиабилеты | C бутылка минеральной воды | D компьютер | E мебель (кресло) | F платье |
Read the article below. Does the writer agree with your answers to 64?
According to the article, are the following statements true (T) or false (F)?
1. Companies which have mail order catalogues should sell online. ……
2. Office supplies are good products for an online business. …….
3. Busy people are good online customers. ……
4. It is bad news if your competitors are online. ……
5. Niche products are never successful online. ……
| If you are unsure whether your business can sell successfully online, consider the following questions: |
| What do you sell? Products sold through catalogues and other direct channels usually do well on the web too. Some services, such as travel planning, are also suitable for online sales. Below is a list of types of products and services that might sell well online and those that may not. |
| Easy to sell online: · Products which can be sent easily through the post. · Services or goods which customers don’t need to see or touch before buying. · Things you need and have to buy often. · Technology products. |
| Difficult to sell online: · Products that are difficult to ship. · Services that can only sell in a local market. · Products which customers may want to customize to their own tasted / needs. |
| Are your customers online? The most important e-commerce question to ask is: Do your customers use the Internet? Do they go online to buy the kind of products and services you plan to sell? For example, if your customers have busy lifestyles, the time-saving advantages of shopping online may appeal to them. |
| Are your competitors online? It’s a good sign if your main competitors are already online. But you need to make your website different! For instance, if you want to sell children’s toys online, it may be difficult to complete against the e-commerce efforts of national toy store chains. Look for a niche market such as educational toys, or toys based on book characters – you may be able to compete more successfully. (from ProFile1) |
Снова эта неудаляемая линия! ПОМОГИТЕ УДАЛИТЬ!ПЛИЗ!
Search the square and find words connected with business online (30 words). The letters which are left make a secret word which is repeated. What is the word?
| G | O | O | G | L | E | P | S | E | A | R | C | H | A | S | H |
| C | O | M | P | U | T | E | R | S | C | R | O | L | L | S | O |
| N | F | W | O | S | R | D | P | A | C | P | S | S | I | I | M |
| E | F | W | O | E | C | O | M | M | E | R | C | E | N | N | E |
| T | I | S | C | R | E | E | N | R | S | D | D | P | K | T | P |
| W | C | A | S | F | S | M | O | U | S | E | O | W | O | E | A |
| O | E | S | R | R | D | L | O | G | O | N | W | P | A | R | G |
| R | B | U | S | I | N | E | S | S | S | O | N | L | I | N | E |
| K | S | R | W | E | O | R | E | M | A | I | L | D | C | E | C |
| P | A | F | S | N | S | W | C | U | R | S | O | R | O | T | R |
| O | W | E | B | D | I | G | I | T | A | L | A | R | N | D | A |
| P | A | S | C | L | I | C | K | S | M | O | D | E | M | W | S |
| O | R | S | P | Y | W | E | B | S | I | T | E | A | S | S | H |
Make the correct word boundaries and you will know the answers.
GOOGLESEARCHCOMPUTERSCROLLECOMMERCESCREENMOUSELOGONBUSINESSONLINEEMAILCURSORWEBDIGITALCLICKMODEMWEBSITENETWORKOFICESURFUSERFRIENDLYACCESSRAWSLOTDOWNLOADLINKICONINTERNETHOMEPAGECRASH
Rearrange the letters and you will know a secret word.
SORADWSP
Match words from the square in exercise 67 to these definitions.
1. Another name for the web. _ _ _ _ _ _ _ _
2. A message sent electronically by computer. _ _ _ _ _
3. What you look at when you work at your computer. _ _ _ _ _ _
4. Computers use this kind of technology. _ _ _ _ _ _ _
5. Connected to the Internet. _ _ / _ _ _ _
6. Business over the Net. _ / _ _ _ _ _ _ _ _
7. Many companies have this where you can find out about them. _ _ _ _ _ _ _
8. The first page that we access when we go onto 7. _ _ _ _ / _ _ _ _
9. To travel across the Internet: not sail, but … _ _ _ _
10. Google is probably the world’s most-used _ _ _ _ _ _ engine.
11. Not a computer rat, but a computer _ _ _ _ _.
12. When everything stops working on your computer; like an accident. _ _ _ _ _
13. To receive information and files onto your computer. _ _ _ _ _ _ _ _
14. The sound 11 makes. _ _ _ _ _
Make the correct word boundaries and you will know the answers.
INTERNETEMAILSCREENDIGITALONLINEECOMMERCEWEBSITEHOMEPAGESURFSEARCHMOUSECRASHDOWNLOADCLICK
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