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Ex.1 Match the definition in column A with the terms in column B

Part V Shopping

Unit 1 Topical vocabulary

 

Central Department Store
Departments:
stationery haberdashery hosiery leather-wear furs knitwear ready-made clothes perfumery household goods crockery china electric appliances linen and underwear gift and souvenirs hats millinery textiles glassware jewellery toys Deli men's out fitter's record shop florist's DIY shop self-service store news agentТs bakerТs  

Useful words and expressions

 

a purchase, on hire purchase a counter, check-out counter window dressing foodstuffs a shop-window to be on sale to be (of) the latest fashion a shop-assistant, salesman a water-colour to suit, to fit, to become a price (at the price) a cash-desk, a till Ц a cashier a receipt, a sales slip a queue consumer goods a customer a supervisor Ц a label, a tag trolley cart   cut style to try on an errand Ц to run out of to stand in the line to be on the list to cover the expenses cash money currency currency exchange change coin expensive, dear cheap to display to haggle over the price bargain Ц reduction loose (too wide) tight smooth deal

wholesale priceЦпродажа оптом

retail price Ц продажа в розницу

retail organization(enterprise) - организаци€ розничной торговли

shopping mall Ц крытый торговый центр

chain store Ц один из филиалов

rag fair, boot fair Ц "толкучка"

show-case, case Ц витрина-прилавок

shopping spree Ц "прогулка" по магазинам с совершением

многочисленных покупок и тратой больших сумм денег.

impulse buying Ц незапланированна€ покупка

to be in (full) stock Ц быть в продаже

to be out of stock Ц не иметьс€ в продаже

sales tax Ц налог на продажу

mark-down Ц уценка

 

Textiles


cotton

printed cotton

satin

silk (natural, artificial)

wool

all-wool (pure wool)

cotton velvet

tweed

nylon

plain /chequered cloth

polka dot (dotted)

striped

linen

velvet

suede [sweid]


to be shrink proof (colour-fast, fade-proof, crease-resistant) Ц быть из несад€щейс€ (нелин€ющей, немнущейс€) ткани

 

Perfumery

eye shadow mascara lipstick powder gel face (hand) cream hair dye lotion beauty kit make-up toothpaste perfume cologne shampoo soap, scented soap nail polish (varnish) polish remover hair spray deodorant (deospray)

 

Haberdashery

electric shaver (razor) wallet, purse pin needles, thread umbrella tie hair dryer tape measure buttons gloves, mittens nail file knitting-needle ribbon watch-band

Baby Clothes (до 2-х лет)

sleeveless Ц майка

playsuit Ц ползунки

two-piece suit Ц костюмчик

hood Ц шапочка, капюшон

 

Teenagers' Clothes

blouse overblouse (блуза поверх брюк, юбки) trousers, jeans, denims coat shirt knee-length socks quilted suit socks pyjamas wind-jacket belt raincoat

Women's Clothes

trouser suit Ц suede jacket Ц fur jacket Ц fur coat sheepskin leather jacket winter coat overcoat two-piece dress jumper sweater pullover pleated skirt tights   denim suit apron house-frock (dress) Ц a dressing gown pantie briefs (pants, knickers) night gown underwear, outwear panty-hose bra, brassiere cardigan bathing suit T-shirt

 

Men's Clothes

cardigan suit dinner dress tails tracksuit lounge suit long (short) Ц sleeved jacket (shirt) single (double) Ц breasted suit shorts swimming trunks corduroy trousers (corduroys)

 

Footwear

high (low) heeled shoes sandals trainers (sneakers) ladies' boots Ц platform shoes pumps patient leather leather-soled laced shoes casual shoes hiking boots shoelaces shoe polish high fur lined boots Wellingtons shoe-horn slippers pattern shoes

Jewellery

Bracelet brooch ring necklace engagement ring ear-rings chain cuff links pendant  

 

Helpful Words and Phrases

 

closing (opening) time Ц врем€ закрыти€ (открыти€) магазина

to attend (to), to serve Ц обслуживать

to be stock size Ц иметь стандартную фигуру

to take size Е gloves Ц носить Е размер перчаток

to wear shoes size Е - носить размер обуви

to be dress size Е - носить размер плать€

to be misfit Ц плохо сидеть

to come into fashion Ц войти в моду

all the vogue Ц крик моды

dowdy Ц непривлекательный

off Ц licence shop Ц винный магазин

to sell smth by weight Ц продавать на вес

by head - поштучно

 

Idiomatic Expressions

 

to pay through the nose Ц платить бешеные деньги

to pay the devil Ц поплатитьс€ за что-то

to pay for one's whistle Ц дорого заплатить за свою прихоть

to pay smb in his own coin Ц отплатить той же монетой

into the bargain Ц к тому же, в придачу

a bargain is a bargain Ц уговор дороже денег

no bargain (sl) Ц не бы весть что (о непривлекательном

человеке)

I don't buy it (coll) Ц не верю (объ€снени€м), разг.

sell one's saddle Ц впасть в нищету

to sell smb short Ц подводить, продавать кого-то

to sell one's rival short Ц недооценивать противника

to buy a pig in a poke Ц купить кота в мешке

to make both ends meet Ц сводить концы с концами

 

Unit 2 London Shops

Lexical exercises

Ex.1 Match the definition in column A with the terms in column B

 

A 1. available immediately for sale 2. sheltered shopping area 3. lovely outing with much spending of money 4. reduction of price 5. thing acquired on terms advantageous for buyer 6. sudden tendency to buy without reflection 7. small fee added to the cost of purchases B a) a mark-down b) sales tax c) bargain d) impulse shopping e) shopping spree f) shopping mall g) in stock h) out of stock i) stall j) booth

 

Ex. 4 Name 10-12 things you might buy at


1. Men's outfitter's

2. Household goods department

3. Children's department

4. Haberdasher's

5. Textiles

6. Shoe shop


 

Ex. 6 What do we call

1. a very large self-service shop which deals with foods and household goods; 2. a shop, which sells liqueurs, spirits and wine; 3. a weighing instrument; 4. a wire-basket on wheels used in shops for transporting customers' purchases; 5. the space in the supermarket where goods on sale are displayed; 6. a machine in shops with a drawer for money, recording the amount of each sale.

 

Pretext exercises

Ex. 1 While reading the text find answers to the questions.

1. What kinds of stores are the features of LondonТs shopping life?

2. Why are the big stores of London called a mixture of tradition and modernity?

3. Why are the departments in the stores carefully named?

4. Which stores have branches in most British towns of importance?

5. What is characteristic of the British chemistТs and dairy shops?

6. How do supermarkets operate?

 

Unit 3 What is shopping?

Pretext exercises

Ex. 1 Answer the questions:

1 Do you like shopping? Why?

2 Who does shopping for food in your family?

Ex. 4 Insert prepositions.

1. Those who hate shopping place their orders Е telephone and it saves them a lot Е time. 2. Different as peopleТs feelings Е shopping are, you somehow couldnТt think Е shopping Е provisions Е terms Е pleasure, you always think Е it Е terms Е necessity. 3. Е case youТre not a gourmand, you certainly feel happier just merely window-shopping Е an expensive jewellerТs than actually buying a joint Е beef Е your butcherТs Е all your folks at home hoping Е a good dinner Е their dayТs work Е an office, school or college. 4. I went Е one department Е another, Е and Е, Е lifts and Е escalators. 5. I am also a regular customer Е one Е the big London stores. 6. I went Е the butcherТs Е a small joint Е beef.

 

TEXT A WHERE TO BUY?

In practice, where you shop will depend on where you live, how much time you have and what shops are available. But what will suit you best will depend on what kind of person you are too. For example, the supermarket; this is very convenient if you are working as well as shopping for a family, because you can buy everything you need from the one shop. There will also be a very good choice, as the shop has enough space to carry a large stock. You can take your time choosing what you want and have a good look round, because you are serving yourself. You can compare prices, too. Usually the standard of hygiene is high and the food will be fresh and wrapped. If you haven't made a shopping list, you are still unlikely to forget anything, as everything is displayed.

A machine will add up the prices when you reach the exit, but you should nevertheless check that the items have been correctly entered on the slip of paper that is your bill. When you are at home check the goods and the prices again. Do this as you unpack them if you want to keep an account. If you find you have overspent when you are at the paying counter, you can return some of the goods.

If you know what you want and choose a time of day when you won't have to queue too long to pay, you can do all your shopping very quickly. As most supermarkets are large and buy in bulk, they can afford to offer many genuine bargains and cut prices from time to time.

What about the disadvantages? In a supermarket it is very easy to overspend and buy much more than you set out to do. There are unlikely to be any helpful assistants to advise you if you cannot make up your mind Ц it's all very impersonal. You may find yourself falling for bargains which turn out not to be bargains at all; prices may be marked down, but unless you know how much you would pay elsewhere, you cannot tell whether it is a saving or not. Buying something you don't really want because there is a free artificial flower or plastic cup given away with it is unlikely to be a bargain. Then there is so much displayed and sometimes such a wealth of choice can be confusing Ц where can you begin? Or if you only want to buy flour and potatoes, it may be difficult to find them Ц they are likely to be tucked away at the back of the shop. You may even find that going into a large supermarket which has music playing in the background and lavish displays of tempting goods is like entering a dream world Ц and that you only wake up when you get to the cash register and ring up a large bill!

Buying from barrows

Some people prefer to buy from the street market. This is a place for browsing and enjoying the sights, sounds and smells. A good place, probably, for buying fresh, locally-produced food and flowers. A good place for looking for odds and ends that you may not be able to find in ordinary shops Ц but keep your wits about you, for there's sure to be a lot of junk. When you get to know a market, you will discover which stall holders are reliable and sell good produce at reasonable prices.

Meet your friends here

If you come from the country, or just out of town, the local general shop is probably the one you are familiar with. Where buses to town are not all that frequent the local shop provides all the essential goods needed by the local community together with a very personal service. The shopkeeper will know the family and will like to exchange news when you go to buy. And there you will meet all your neighbours, who enjoy a chat while waiting to be served. It's unlikely that you will be able to shop in a hurry, but you will probably be able to telephone an order from home and have it delivered. The shop may be open on Sundays and in the evenings as well. Your family's likes and dislikes will be very well known, so your friend, the shopkeeper, will always let you know when he has the kind of cheese you like or a good piece of ham. On the whole he is likely to have fewer bargains and a smaller choice of stock than larger shops in town, but he offers a very personal and convenient service to his customers who would otherwise have to spend bus fares going into town and have the bother of carrying a large load. As a regular customer, you will probably have the convenience of an account and pay him once a month.

Take your choice

You may enjoy a visit to town more, and if you prefer the High Street or main shopping centre, you will have a large choice of shops and goods. If you have time, you can look in all the windows and visit several shops, comparing prices and quality. As you get to know your own High Street, you will discover which shop is best for particular things. It is not always the most expensive-looking shops that charge the most. Sometimes these shops nave items that you can't buy anywhere else Ц special cheeses or jams, for instance. Not all the cut-price shops really cut prices Ц it's up to you to find out what prices are generally. Through experience you will learn where you are likely to get the freshest food Ц in the supermarket, with its large turnover of stock, or perhaps at a market stall which may sell locally-produced

vegetables.

 

Exercises on the text

 

Ex. 1 Comprehension questions.

1. What shopping places are available a) in town b) in the country

2. What are the disadvantages of a supermarket?

3. Why is a supermarket compared with a dream world?

4. What food is best to buy from barrows?

5. What is the only place where you can have the conveniences of having an account and paying it once a month?

6. Why should you be careful about the cut-price shops?

 

Advantages and disadvantages.

Unit 5 Buying a present

 

Pretext exercises

Ex. 1 Discuss in groups:

1 Is it a difficult task to buy a present?

2 What is the best place for buying a present?

3 What present suits any occasion?

 

TEXT A Some More Shopping

For suits of clothes my husband prefers all-round wool in grey or navy-blue. In the department store they always have a broad selection of greys and blues in the line of menТs clothes there. So we got him that grey suit but it was a bit broad in the shoulders and long in the sleeves so they offered some slight alterations free. They took his measurement and asked us to leave his purchase in the shop till the next day, when they delivered it to our place all right. We also got him a tie to match.

We had some trouble choosing a pair of quality shoes for our son. He must have overgrown his size. All the shoes that he tried were pinching his toes. But when they offered us a pair a size larger, it fitted him well. We paid for it at the cashierТs counter, and while the bill was being receipted, the assistant ran a ribbon two times round the shoe-box and handed it over to us. On the way back we dropped in at the hosiery department and bought him a pair of nice socks to match. We were perfectly outfitted and went home quite happy. We failed to do only one thing Ц to buy a birthday present for Granny. We decided to think it over and buy it the next day.

 

Exercises on the text

 

Ex. 1 Translate into Russian:

a broad selection of greys and blues, to take measurements, to get a tie to mach, to overgrow one's size, to pinch toes, the bill was being receipted, to run a ribbon round the box, to be perfectly outfitted.

 

Ex. 1 Comprehension questions.

 

1.What shops had Christine dropped into before she came into the supermarket? 2. Where did the first supermarkets appear? 3. How soon did they gain popularity in America? 4. Do shopkeepers of small American shops loose some of their trade when big supermarkets appear? Why? 5. What impression did the supermarket produce on Christine when she came there for the first time? 6. Why did she have to curb her enthusiasm very soon?

 

Text B Belarusian Supermarkets

When you come to a city supermarket, you see the following picture.

A huge sales floor with pretty pyramids of goods, a lavish assortment of groceries, bakery and confectionery goods, canned vegetables, fruit and dairy products; wines, spirits, mineral water, juices and syrups. Perishables Ц cold meats, meat, fish, milk and all dairy products Ц are kept in special reach-in refrigerator units. Fresh vegetables, fruit and citrus fruits are displayed in trolleys. There is a special stand with all sorts of household knick-knacks, where every housewife is bound to buy something. There is a large range of baby foods. The smallest customers, who are led by the hand or sit importantly on special benches or in the trolleys where mother or father deposit their purchases, have not been forgotten. Each item has a label which indicates the date, price, weight and cost. The automatic tills determine the cost of purchases and the amount of change in a flash.

A large number of items on sale, the open display of goods, the possibility to buy everything in one shop and the swift service draw customers to such shops from the day they opened. The equipment on the sales floor, the packaging departments and in the storage premises is of the latest design. The optical and electronic scales have stepped up immeasurably the process of weighing a purchase, and determining the cost of a given weight. The special vacuum packaging ensures that foods retain their quality and look, up to 5 days, unimpaired. All the goods are prepared for sale in the packaging departments which are separated from the sales floor by windows, i.e., the customers can see the process. The population of the district is very pleased with such new shops.

 

Exercises on the text

 

Ex. 1 Comprehension questions:

1 What can you say about the assortment of goods in supermarkets? 2 . Where are perishables kept? Fresh vegetables and fruit? 3 What is attached to every item you buy there? 4 How do automatic tills help the cashiers? 5 What scales are used to weigh a purchase and determine its cost? 6 What helps the foods sold there retain their quality and look unimpaired for 5 days? 7 What draws customers to such shops?

 

Ex. 2 Give your points of view and find in the text facts to prove that:

- many factors make supermarkets popular with customers,

- supermarkets are stocked with a very wide range of goods.

- all the goods are ready packed.

-

Ex. 3 Translate into English.

 

ћне не нравитс€ делать покупки, дл€ мен€ это скучна€ необходимость. Ќо, если мне приходитс€ покупать продукты, € предпочитаю супермаркет. “ам можно купить все, что касаетс€ еды, в одном здании. » это не единственное его преимущество. —упермаркеты всегда €рко освещены, товары разложены на стеллажах и в тележках, многие товары расфасованы и снабжены этикетками, на которых указаны вес, стоимость товара и дата расфасовки. “ам можно купить все, что вам необходимо: бакалейные товары, м€со, колбасы, молочна€ продукци€, напитки и чего только там нет. Ќа фоне при€тной музыки вы расслабл€етесь и накладываете в свою тележку больше, чем вы можете себе позволить. ”мерьте свой энтузиазм, иначе вы будете шокированы суммой, которую увидите на кассовом аппарате. Ѕлагодар€ большому количеству кассиров вам не приходитс€ сто€ть в очереди. ќдним словом супермаркет Ц это фантастический, €ркий "город " различных товаров.

Ex. 4 Describe your visit to a supermarket. Use the following words and phrases:

to go to a supermarket to buy Е; to be back soon; not to have been there for more than 30 minutes; it's one of the best things about them; had I gone to half a dozen different shops I would have taken much longer; not to be overcrowded; brightly lit; well laid out; there is plenty of room for the customers to walk about; to move along the aisles of goods; to push one's little cart (or to carry a basket in one's hand); to fill it with packets; a few assistants; there is no need for many assistants; ready-packed; the goods are tidily arranged on trays and long shelves; the shelves are well stocked with a very wide selection of attractively packed goods; the goods are within easy reach; the price is printed on every packet; the prices are clearly marked; the assistants fill up (the) shelves and cases that become empty; they see that everything has a price stamped on it.

 

Unit 7 Marketing

Ex.1 Read the dialogue and retell it on the part of a) Nina; b) Vera.

 

Vera: Good morning, Nina!

Nina: Oh, thatТs you, Vera! How nice that you have come.

V. I havenТt seen you of late so I thought IТd Ц

N. I say, Vera, have you time to go with me to the market? Ma feels unwell and she wants me to do the shopping.

V. Why, yes! I am quite free.

N. Just wait a minute while I get ready the bag. Where can it be, I wonder? IТll go and ask Ц

V. It cannot be in the larder, Nina, can it?

N. Of course, it must be there. (Comes back with the bag). Well, letТs go.

V. Have you taken the money?

N. Oh! What a silly I am! Going to the market without a kopeck in my pocket. Nice, indeed! (Goes out and shortly comes back). Well, seems to be all. Come on.

 

(At the market)

 

V. What do you want to buy?

N. Some meat, eggs, vegetables and some berries.

V. Are berries in season now?

N. They are. Now, what shall we buy first, vegetables?

V. I think so. Where do they deal in vegetables?

N. I donТt know. This is the first time IТm out marketing. Over there, it seems.

V. Say, Nina, letТs go over to that woman over there. See what a wealth of vegetables she has.

N. (To the saleswoman). How do you sell the cabbage, by the head or by the kilogramme?

Saleswoman: By the head. Here is a nice head, young lady.

N. Show me that one over there, please.

S. Here you are. See how firm it is.

N. Yes, I shall take it.

S. What else would you like?

N. A bunch of carrots, please. No, those are overgrown. Give me the bunch next to it. Yes, that one.

S. What else, young lady?

N. Now pick out ten cucumbers, please.

S. Here, please. Right from the garden. Some onions?

N. Yes. How do you sell them?

S. These Ц by the tens, and these of the smaller size Ц by the kilogramme.

N. IТll take ten of these.

S. Here you are.

N. Thank you.

Ex. 2 Share your ideas on the following:

a) how to bargain;

b) how not to buy a pig in a poke at the market.

 

Ex. 3 Write an essay "My last visit to the market".

Unit 8 Buying from home

Pretext exercises

Ex. 1. Answer the questions:

1. Are you always satisfied with the shops you visit?

2. What new ways of shopping have recently appeared in our life?

 

Quiz

1 If you are given money for your birthday do you:

(a) Go out as soon as you can to browse around the shops and find something to buy?

(b) Put it towards something you are saving up for?

(c) Enjoy thinking about what you could do with it before deciding?

 

2 If you had to do the weekend shopping for the family would you:

(a) Make a list of everything wanted and keep to it?

(b) Make a list, but probably change your mind when you got to the shops?

(c) Buy things as you went along and hope the money would work out?

 

3 When you can choose where to shop, do you prefer:

(a) The supermarket?

(b) The street market?

(c) The local general shop?

(d) The High Street or main shopping centre?

 

4 If you are going to buy something that must last a long time Ц say a tape recorder or a sewing machine, do you:

(a) Go to a local shop and choose from what they have in stock?

(b) Spend some time finding out about tape recorders or sewing machines so that you know what to look for and what questions to ask before you buy?

(c) Choose a shop which specializes in what you want and ask the advice of an experienced sales assistant?

 

5 If you are going to buy a suit or dress do you:

(a) Fall in love with something in a shop window and buy it without trying it on?

(b) Choose several garments and try them all on before deciding?

(c) Check up on what you already have, decide what you need most and what colour would fit in best and go to as many shops as possible to find what you are looking for?

 

6 If you want something practical to wear for everyday Ц say a shirt or a blouse, do you:

(a) Buy what looks right without checking whether it will wash well, is drip dry, or will need ironing or dry cleaning?

(b) Look for a label on the garment giving this information and if there isn't one, check with the sales assistant?

(c) Decide in advance that you need a blouse or shirt that drip dries and only look at that kind when shopping?

 

7 When buying a gadget or piece of equipment do you:

(a) Find an advertisement that describes exactly what you want and ask for that particular product when you go shopping?

(b) Choose a good shop, discuss with the sales assistant what you want and what it will be used for and take his advice into consideration before buying?

(c) Read carefully any guarantees and keep the receipt?

 

8 If you buy something that proves unsatisfactory Ц a gadget that does not work or a garment that falls to pieces, do you:

(a) Think it's just too bad and do nothing more about it?

(b) Go back to the shop, complain about being cheated and demand your money back?

(c) Either write to, or ask to see, the manager and state what has happened as politely as possible?

 

Quiz-answers

Are you safe with money?

If your answer is (a), you are probably impulsive and imaginative with a gift for enjoying yourself. The enjoyment is probably worth a lot, but you may lose in other ways. You probably buy something that you will lose interest in very quickly, that isn't really what you want or very good value for money. If you are like this, try this experiment: On the days you haven't any money to spend, take time to look around at what is available, and read articles about things you are likely to want to buy in the future. Then you will have some idea of what is good value before you rush out and buy. Score 1.

This advice also holds good if your answer was (b) or (c), so that when it comes to the point of actually buying something, you know what is available. You are more likely to get good value and choose wisely, because you give yourself more time. Score 2 each.

 

Weekend shopping

If (a), then you are strong minded, unlikely to be suddenly tempted by special offers and displays and can probably make a budget work. But you may miss a real bargain or a lot of fun if you are too rigid. Score 3.

Answer (b)? Watch what it is that makes you change your mind. Are you pleased you did when you get home, or rather cross about it? Did you get a real bargain or a pig in a poke? Remember the supermarket is specially designed to tempt you and make you buy all sorts of things you don't really want. There may even be background music to put you in a melting mood. You are probably just the sort of customer they hope to get! Score 2.

Answer (c)? You could either be a very skilful and experienced shopper, or a very careless one. An experienced housewife, for example, would know the local shops and go out to see what they have in stock that she could use. Food in season is fresh and often cheap Ц and she would recognize it and know how to prepare it. She would also know the prices of things very well and would immediately recognize good value. Experience of knowing how much to spend on each item would make it possible for her to budget as she went along: a little extravagance on one item could be saved on another. If you reckon you could be this kind of clever shopper. Score 4.

On the other hand, if you haven't a clue about prices, or what is in season or where to shop for good value, and are just being careless and lazy in not making a list, score 1.

 

How super is a supermarket?

Whichever answer you gave to this question could be the best one for you and could help you to find out something about yourself and where and how you are most likely to shop wisely. Score 3 for any answer.

 

Do you like changes?

If you answered (a), you may be lucky, but the chances are that you will discover when you know more about it that there are models which would have suited your purpose better Ц and they may even be cheaper, too. Try looking around more. Score 1.

Answer (b)? This is a wiser way of going about it. Finding out all you can about the purchase before you buy Ц from magazine articles, advertisements (though remember they are biased), literature published by an independent body like the Consumers' Association, which publishes WHICH? and, perhaps most effective of all, talking to people who have been using the product you hope to buy and can give you first-hand experience Ц this pre-shopping preparation well all go a long way towards ensuring that you get what you want and the best your money can buy. Score 3.

Answer (c)? Provided your sales assistant really knows his subject, this could be a good way of finding the best buy for you. Only you, of course, know what you really want and how you will use it, and an assistant can't answer questions you don't ask him Ц so it is a good idea to explore the market for yourself if possible. But, if you asked his advice, the shopkeeper does have some responsibility in law for what you buy being suitable for your purpose. Score 2.

 

Buying clothes

If you answered (a), you certainly do take chances and would have to be very lucky indeed for this to work. If you are a stock size and know what suits you, perhaps you would be satisfied, but it's hardly worth risking. Some shops will exchange garments that do not fit you after you have tried them on at home. Score1.

Answer (b)? This is the only safe way of finding clothes that really fit you and look good. Take someone with you if you need moral support and a second opinion. DonТt be afraid to say if the clothes are not what you want when you have tried them on. Score 2.

Answer (c)? This demands real planning and effort Ц luck, too, but you would deserve it. Score 3.

 

Do you know what you want?

If you set out to buy as in (a), you will probably find out too late that the blouse needs to be dry cleaned (expensive and inconvenient for a blouse) or that it will take hours to iron (so it will never be ready for you to put on when you want to go out in a hurry). Score 1.

Answer (b) ? Many garments are labeled these days and give quite precise information about washing, ironing or dry cleaning. If there is no label, beware, and get the assurance of a responsible assistant that the garment will wash without shrinking or the colours running. If this assurance is given, the shop should take responsibility if anything goes wrong. Score 2.

Answer (c)? If you know that what you really want is a blouse or a shirt that will never need ironing and that you can wash and dry quickly and easily, then it is best to look for these qualities and not to be tempted by something which may look attractive but will not serve the purpose. Then you are a wise shopper. Score 3.

Do you know your rights?

Answer (a)? If you buy a particular product by name, it may be exactly what you want, but it is your responsibility. Remember that advertisements are biased and although they may not say anything that is quite untrue, they do not have to advertise the disadvantages or weaknesses of the product they are out to sell. An advertisement by itself is a doubtful recommendation. Better get a second opinion. Score 1.

Answer (b)? It is the shopkeeperТs job, recognized by law, to sell you something that is suitable for your purpose Ц provided he knows your purpose is. So if you discuss with him what you want and take his advice, he will be responsible if it proves unsuitable. Score 3.

Answer (c)? Guarantees should certainly be read and receipts kept as evidence of purchase. The word СguaranteedТ can be used to lull customers into a false sense of security. It doesnТt necessarily mean anything Ц in fact, by signing a guarantee, you could be signing away the rights you have in law. There are good guarantees Ц and bad ones. If you sign a guarantee and send it to the manufactures you have accepted the terms laid down Ц so be satisfied before you do so that they are to your advantage. There are facts to help you with this on page 44. Score 3.

 

Making a complaint

Answer (a) means you take the easy way out and accept your loss. But a little effort would probably put matters right. Score 1.

Answer (b)? You are probably the aggressive type. Quick to feel wronged and to blame somebody for doing you down. The chances are that they will react and there will be a row. A lot of energy is wasted. You may get the goods replaced: only is they are defective may you get your money back. In law, you are reckoned to have accepted them once you have taken them home. Score 2.

Answer (c)? Try this method before all others. A reputable shopkeeper is anxious to please his customers and knows their rights. If you have just cause for complaint, the chances are that he will replace the article immediately. And he is much more likely to want to do so if you give him the credit for not wanting to do you down! Score 3.

 

What is your score?

Between 16 and 24. You are already on the way to being a clever shopper. Be careful that your caution does not make you too careful for pleasure and unable to recognize and enjoy a real bargain when it comes your way.

Between 8 and 16. You are an average shopper; you need to take a little more care if you want to get more for your money. Only 8? Your moods are likely to run away with you and you may easily get caught out or waste money unless you take more care.

Ex. 3 Write an essay on one of the suggested topics :

 

1 Describe a shopper you would call a) thorough, b) careless c) smart.

2 What kind of purchases would you call "a bargain" and what are the best places to look for bargains.

3 Speak/write on your experience of a shopping spree (real or imaginary one).

4 Create a shopping list for each of the following people (the amount of money to spend is shown in the brackets):

a) a teenager who walks to the store ($ 20);

b) a coach buying for a basketball team ($ 30);

c) a camper preparing for a long hiking trip ($ 60);

 

Project work

I. Study the layout of the supermarkets in your town, then draw a diagram of a supermarket, marking the arrangements of the display. Say why you have put things where they are. If you were in charge of the supermarket, is there anything else you would do to attract customers and make them buy things?

II. Try to make a collection of guarantees, say, for a lawn mower, electric fire, washing machine, electric kettle, electric blanket, clock and any other guaranteed goods. Study the guarantees and decide whether they are good and worth having, or whether they are worthless or even, perhaps, deprive the shopper of his rights under Common Law.

III. Choose an article you would like to buy one day, say a tape recorder, electric iron, transistor radio, washing machine, or something similar. Find out all you can about the products available: the different prices, advantages and disadvantages of each particular model, reputation for reliability, after-purchase servicing, etc. Do this by every possible means Ц collect advertisements, look in shops and ask shop assistants, find magazine articles and obtain information from newspapers, reference books and the Consumers Association publications. Having collected all the information, say which model you would choose and why.

IV. At the end of your advertising book, give your opinion of a good advertisement, and design one yourself for a product of your choice.

V. If we are buying some big item that has to last a long time, we cannot afford to make a mistake. We often learn from hard experience, but there are many precautions we can take and tips we can learn to make sure that we receive value for our money and choose what we really want. What are they?

 

Part V Shopping

Unit 1 Topical vocabulary

 

Central Department Store
Departments:
stationery haberdashery hosiery leather-wear furs knitwear ready-made clothes perfumery household goods crockery china electric appliances linen and underwear gift and souvenirs hats millinery textiles glassware jewellery toys Deli men's out fitter's record shop florist's DIY shop self-service store news agentТs bakerТs  

Useful words and expressions

 

a purchase, on hire purchase a counter, check-out counter window dressing foodstuffs a shop-window to be on sale to be (of) the latest fashion a shop-assistant, salesman a water-colour to suit, to fit, to become a price (at the price) a cash-desk, a till Ц a cashier a receipt, a sales slip a queue consumer goods a customer a supervisor Ц a label, a tag trolley cart   cut style to try on an errand Ц to run out of to stand in the line to be on the list to cover the expenses cash money currency currency exchange change coin expensive, dear cheap to display to haggle over the price bargain Ц reduction loose (too wide) tight smooth deal

wholesale priceЦпродажа оптом

retail price Ц продажа в розницу

retail organization(enterprise) - организаци€ розничной торговли

shopping mall Ц крытый торговый центр

chain store Ц один из филиалов

rag fair, boot fair Ц "толкучка"

show-case, case Ц витрина-прилавок

shopping spree Ц "прогулка" по магазинам с совершением

многочисленных покупок и тратой больших сумм денег.

impulse buying Ц незапланированна€ покупка

to be in (full) stock Ц быть в продаже

to be out of stock Ц не иметьс€ в продаже

sales tax Ц налог на продажу

mark-down Ц уценка

 

Textiles


cotton

printed cotton

satin

silk (natural, artificial)

wool

all-wool (pure wool)

cotton velvet

tweed

nylon

plain /chequered cloth

polka dot (dotted)

striped

linen

velvet

suede [sweid]


to be shrink proof (colour-fast, fade-proof, crease-resistant) Ц быть из несад€щейс€ (нелин€ющей, немнущейс€) ткани

 

Perfumery

eye shadow mascara lipstick powder gel face (hand) cream hair dye lotion beauty kit make-up toothpaste perfume cologne shampoo soap, scented soap nail polish (varnish) polish remover hair spray deodorant (deospray)

 

Haberdashery

electric shaver (razor) wallet, purse pin needles, thread umbrella tie hair dryer tape measure buttons gloves, mittens nail file knitting-needle ribbon watch-band

Baby Clothes (до 2-х лет)

sleeveless Ц майка

playsuit Ц ползунки

two-piece suit Ц костюмчик

hood Ц шапочка, капюшон

 

Teenagers' Clothes

blouse overblouse (блуза поверх брюк, юбки) trousers, jeans, denims coat shirt knee-length socks quilted suit socks pyjamas wind-jacket belt raincoat

Women's Clothes

trouser suit Ц suede jacket Ц fur jacket Ц fur coat sheepskin leather jacket winter coat overcoat two-piece dress jumper sweater pullover pleated skirt tights   denim suit apron house-frock (dress) Ц a dressing gown pantie briefs (pants, knickers) night gown underwear, outwear panty-hose bra, brassiere cardigan bathing suit T-shirt

 

Men's Clothes

cardigan suit dinner dress tails tracksuit lounge suit long (short) Ц sleeved jacket (shirt) single (double) Ц breasted suit shorts swimming trunks corduroy trousers (corduroys)

 

Footwear

high (low) heeled shoes sandals trainers (sneakers) ladies' boots Ц platform shoes pumps patient leather leather-soled laced shoes casual shoes hiking boots shoelaces shoe polish high fur lined boots Wellingtons shoe-horn slippers pattern shoes

Jewellery

Bracelet brooch ring necklace engagement ring ear-rings chain cuff links pendant  

 

Helpful Words and Phrases

 

closing (opening) time Ц врем€ закрыти€ (открыти€) магазина

to attend (to), to serve Ц обслуживать

to be stock size Ц иметь стандартную фигуру

to take size Е gloves Ц носить Е размер перчаток

to wear shoes size Е - носить размер обуви

to be dress size Е - носить размер плать€

to be misfit Ц плохо сидеть

to come into fashion Ц войти в моду

all the vogue Ц крик моды

dowdy Ц непривлекательный

off Ц licence shop Ц винный магазин

to sell smth by weight Ц продавать на вес

by head - поштучно

 

Idiomatic Expressions

 

to pay through the nose Ц платить бешеные деньги

to pay the devil Ц поплатитьс€ за что-то

to pay for one's whistle Ц дорого заплатить за свою прихоть

to pay smb in his own coin Ц отплатить той же монетой

into the bargain Ц к тому же, в придачу

a bargain is a bargain Ц уговор дороже денег

no bargain (sl) Ц не бы весть что (о непривлекательном

человеке)

I don't buy it (coll) Ц не верю (объ€снени€м), разг.

sell one's saddle Ц впасть в нищету

to sell smb short Ц подводить, продавать кого-то

to sell one's rival short Ц недооценивать противника

to buy a pig in a poke Ц купить кота в мешке

to make both ends meet Ц сводить концы с концами

 

Unit 2 London Shops

Lexical exercises

Ex.1 Match the definition in column A with the terms in column B

 

A 1. available immediately for sale 2. sheltered shopping area 3. lovely outing with much spending of money 4. reduction of price 5. thing acquired on terms advantageous for buyer 6. sudden tendency to buy without reflection 7. small fee added to the cost of purchases B a) a mark-down b) sales tax c) bargain d) impulse shopping e) shopping spree f) shopping mall g) in stock h) out of stock i) stall j) booth

 

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