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Yours sincerely,

A.Robertson

Director

General Services Division

Encl.

cc:

Клише и выражения рекламного письма:

— We were pleased to learn your interest in... —Нам было приятноузнать о Вашей заинтересованности в ...

— Our company was founded in … —Наша компания была основана в …

— We enclose our catalogue with the latest price-list. —Мыприлагаем наш каталог с новейшим прейскурантом.

— Our detailed price-list will convince you in diversity of our assort­ment. — Наш подробный прейскурант убедит вас в разнообразии нашего ассортимента.

— Our proposal is valid till... — Наше предложение действительно до ...

— We deliver our goods on CIF terms. —Мы поставляем на услови­яхСИФ.

— The price covers packing and transportation expenses. —Цена включает упаковку и транспортные расходы.

— We can give you a 5 per cent discount. —Мы можем предоста­вить вам 5 % скидку.

— As you can see from our price-list, our prices are at least by 3 % lower than market ones. — Как видно из нашего прейскуранта, наши цены по крайней мере на 3% ниже рыночных.

— I call your attention especially on item ... — Я особенно обращаюваше внимание на позицию ...

— If you are not happy with our proposal please inform us about its reason. — Если Вас не устраивает наше предложение, то мы были бы благодарны, если Вы сообщите нам о причине.

— I hope that this information will be of some assistance to you. — Надеюсь, что данная информация будет полезна для Вас.

— We are looking forward to hearing from you soon. — C нетерпением ждем ответа.

XX. Fill in the spaces.

… Sirs,

We have received … reply to … offer and were sorry to see that … price seems to you unreasonable high.

We have to state that we consider our price quite competitive as we quoted it … the basis of the cost price and quality … the goods.

However we … ready to give … a discount and reduce the price by 10% if you increase your order … not less … 500 t.

We are looking … to your early reply.

… faithfully,

Promexport.

… ,

We were … pleased to receive … enquiry … 156th January, for 4,000 yards …Willesden canvas.

We … sending you samples of three different weights … cloth, all … which … be supplied from stock. All these cloths … be supplied in widths of 27,36 and 72 inches.

The prices … each width … shown on the samples, and we … be happy to allow you a special discount of 5% … an order of 4,000 yards or more.

We do not know whether you … interested in any … types of heavy-weight canvas, but please do not hesitate to let us know if we can be of service to you in any other way.

… hope that our patterns … prices will interest … .

… ,

Manager

XXI. Insert the appropriate prepositions if necessary.

1. We have received your letter … the 16th … October.

2. Our letter dated … the 5th May was sent by airmail.

3. We acknowledge receipt … your letter … the 15th … June …, which we thank you.

4. Please inform us … your decision immediately.

5. We will write … you… this matter … a few days.

6. We are obliged … your letter … yesterday’s date … which you sent us your catalogue … compressors.

7. We will inform … you … receipt … your catalogue.

8. Our letter … the 15th … May was sent … reply … your cable … the same date.

XXII.Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).

XXIII. Discussion topics.

1. Good advertising is a key to a successful trade. Explain, in your own words, this statement.

2. Mass media plays a decisive role in modern advertising. What does it mean?

3. Wide advertising doesn’t always mean high quality. True or false? Explain.

4. How does advertising affect your behaviour as a consumer?

5. Name as many goals of advertising as you can and give exam­ples of how they can be achieved.

6. Your boss says to you: "We don't need to use an advertising agency. They cost too much and we can do that stuff ourselves any­way." What arguments can you develop to support the use of an agen­cy?

7. 'To be successful a product or service must appeal to every­body or at least to the majority of people'. Give your pros and cons.

8. Does advertising manipulate us into buying things we don't need?

9. Cut out (or copy) two recent advertisements: one from a maga­zine and one from a newspaper. In each case, indicate which needs the ads are appealing to.

10. Give two examples of recent purchases where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected.

11. Can television commercials cause family conflicts? Give your reasons.

12. Does advertising influence children's values? In what way?

13. Choose any question (problem, topic) you are interested in and make a short report in class. Refer to different additional sources to make your report interesting, instructive and informative.

XXIV. The following words have fallen apart. Put them together.

agree ful

dis tisement

use dising

inform cial

adver ment

merchan tion

commer able

whole payment

market advantage

pre saler

XXV. Complete the following proverbs and sayings. What are their Russian equivalents?

1. Where there is a will …
2. Two heads are …
3. All is well …
4. Time ...
5. Bad news …
6. Easy come …
7. As many countries ...
8. Every family has ...
9. Well began is …
10. It’s never ...

UNIT 4. MANAGEMENT

If the leader is good, the followers will be good.

I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.

Management

- the control and organizing of a business or other organization;

- those staff within the firm who exert control over its activities on behalf of owners.

Top management

- includes the chief executive of an organization, his or her deputy or deputies, the board of directors and the managers in charge of the divi­sions or departments of the organization.

Middle management

- consists of the managers to whom top management delegates the day-to-day running of the organization.

Managing director

- company director responsible for the day-to-day running of a company. Second in the hierarchy only to the chairman, if there is one; the manag­ing director is the company's chief executive.

Manager

- a person controlling or administrating a business or part of a business.

***

a. состоит из менеджеров, которым высшие должностные лица поручают организацию повседневной деятельности организации.

b. персонал фирмы, который осуществляет контроль за деятельностью данной фирмы со стороны собственников.

c. человек, который осуществляет контроль либо управление коммерческой деятельностью или частью бизнеса.

d. контроль и организация деятельности коммерческой либо другой организации.

e. директор компании, ответственный за организацию повседневной деятельности организации. Второй в иерархии после председателя, если такой есть; это высшее должностное лицо компании.

f. включает в себя главу организации, его или ее заместителя или заместителей, совет директоров и менеджеров ответственные за подразделения или отделы организации.