WHERE AND HOW TO HIRE AN EMPLOYEE?

1. An employer has several options to consider when he wants to hire a new employee. First of all, he may look within his own company. But if he can’t find anybody suitable for the position, he will have to look outside the company. If there is personnel office in the company, he can ask them to help him to find a qualified applicant. The employer can also use other valuable sources, for example, employment agencies, consulting firms, placement offices and professional societies. He can also advertise in a newspaper or in a magazines and request candidates to send in resumes.

2. The employer has to two sets of qualifications to consider if he wants to choose from among the applicants. He must consider both professional qualifications and personal characteristics. A candidate’s education, experience and skills are included in his professional qualifications. These can be listed on a resume. Personal characteristics or personality traits must be evaluated through interviews.

ACTIVE VOCABULARY

an option вибір

an employer наймач, роботодавець

an employee службовець, працюючий за наймом

to consider розглядати, брати до уваги

to be suitable for the position відповідати посаді

personnel office відділ кадрів

an applicant кандидат на посаду

valuable source цінне джерело

employment agency агентство по найму

consulting firm консультаційна фірма

to advertise розміщувати об'яви, рекламувати

resume резюме

two sets of qualifications два види характеристик

experience досвід

evaluate through interviews оцінювати через інтерв'ю

Exercise 1. Answer the following questions.

1. Which options should an employer first consider when he wants to hire a new employee?

2. What services does a personnel department provide?

3. In what way can the new employees be found outside one’s company?

4. What qualifications does the employer consider in choosing an employee?

5. What is meant by "professional qualification" for a job?

6. What personal characteristics does the administrator consider when choosing an employee?

Exercise 2. Choose the necessary word and put in the sentence (to advertise, resume, employee, applicant, personnel office, qualification, agency, personal).

1. We are going to interview three ... on the position.

2. If you need applications for this position, ... in a special section of the local newspaper.

3. Personnel office will help you to find a new ...

4. All the information about the staff of the firm can be found in ...

5. She has a good ... for the position: a college degree, good work experience.

6. I want to find a new secretary, so I’ll call an employment ...

7. If you are an applicant for the position, you have to write your ...

8. Don’t ask him ... questions, it will be impolite.

Exercise 3. Translate the following sentences into English.

1. Його посада у компанії дуже важлива. 2. Адміністратор ставить завдання, приймає на роботу, звільнює. 3. Вона не любить працювати примусово. 4. Я звик до канцелярської роботи. 5. Керівник повинен бути компетентним. 6. Керівник цієї групи – дуже талановита людина. 7. Нам треба найняти нового службовця. 8. Дайте об’яву в газету. 9. Цей керівник з великим досвідом. 10. Ми повинні розглянути два види характеристик. 11. Кандидати на посаду повинні відіслати резюме. 12. Ви знайдете всю інформацію у відділі кадрів. 13. Зверніться у агентство по найму. 14. Наймач повинен звернутися в консультаційну фірму.

TEXT 2

LINE AND STAFF POSITIONS

(Лінійні і штатні посади)

In business organization structure means the relationship between positions and people who hold the positions. Organization structure is very important because it provides an efficient work system as well as a system of communication.

Historically, line structure is the oldest type of organization structure. The main idea of is direct vertical relationship between the positions and tasks of each level, and the positions and tasks above and bellow each level. For example, a sales manager may be in a line position between a vice-president of marketing and a salesman. Thus a vice-president of marketing has direct authority over a salesman. This chain of command simplifies the problems of giving and taking orders.

When a business grows in size and becomes more complex, there is a need for specialists. In such a case administrators may organize chaff departments and add staff specialists to do specific work. There people are usually busy with services, they are not tied in with the company product. The activities of the staff departments include an accounting, personnel, credit and advertising. Generally, they do not give orders to other departments.

ACTIVE VOCABULARY

relationship взаємовідносини

to hold a position займати посаду

organization structure організаційна структура

level рівень

sales manager управляючий з продажу,маркетингу

salesman продавець

to have direct authority over smb мати прямий вплив на когось

staff штат

to give orders віддавати накази

to take orders прийняти наказ

a line department лінійний відділ (має безпосереднє

відношення до завершеного продукту)

staff department штабний відділ (не маючий прямого

відношення до виробництва, проте

його обслуговуючий)

to be tied in with the мати відношення до завершеного

company product продукту

complex складний

Exercise 1. Answer the following questions.

1. What does the organization structure mean?

2. What does the organization structure provide?

3. What is historically the oldest type of organization structure?

4. In what position is a sales manager in attitude to a vice-president of marketing and a salesman?

5. What is the difference between line and staff departments?

6. Why is an advertising department or a credit department considered staff structure rather than line structure?

Exercise 2. Choose the necessary word and put it in the sentence (relationships, to hold a position, authority, complex, task, a line department, a staff department).

1. Organization structure shows ... between each position and positions above and below.

2. A sales manager has direct ... over a salesman.

3. As a rule a ... usually does not give orders to other departments.

4. When the business gets more ... there is a need for staff departments.

5. My friend ... . . . of sales manager.

6. The ... of staff departments is to do different services.

7. My friend works in a ..., he is responsible for the company product.

Exercise 3. Translate the following sentences into English.

1. Мої відносини з керівником дуже добрі. 2. Мій друг займає посаду головного фінансиста. 3. Я не знайомий з організаційною структурою нашого підприємства. 4. Він більше любить віддавати накази, ніж їх отримувати. 5. Я надаю перевагу праці у лінійному відділі. 6. Штабні відділи не зв’язані із кінцевим продуктом. 7. Структура нашого підприємства дуже складна. 8. Я більше схильний до штабної роботи, ніж до лінійної. 9. Мій безпосередній керівник дуже пунктуальний. 10. В сферу мого безпосереднього впливу входять три керівники груп. 11. Головний фінансист несе дуже велику відповідальність. 12. Я звільню мого безпосереднього підлеглого. Він лінивий.

TEXT 3

MARKETING

(Ринок збуту)

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of customer’s dollar. The trend in the USA has been to high mass consumption. the construction of good shopping centers has made goods available to consumers. It provided a wide range of merchandize and plenty of parking facilities.

ACTIVE VOCABULARY

producer виробник

consumer споживач

user користувач

distribution сбут, розподіл

marketing продаж, сбут, маркетинг

transporting транспортування

storing складування, зберігання

storage зберігання

product planning розробка нових продуктів

pricing калькуляція цін

promotion допомога при продажі (якого-небудь товару), наприклад, за допомогою реклами

traffic торгівля

marketing research вивчення ринка сбуту

trend тенденція, загальний напрямок

to predict передбачати

to influence впливати

Exercise 1. Answer the following questions.

1. What does marketing mean?

2. What activities does marketing consist of?

3. What do marketing operations include?

4. Why is it so important for the producer to predict the trend?

5. How was mass consumption possible in the USA?

Exercise 2. Choose the necessary word and put it in the sentence (predict, influence, promote, marketing, trends, distribution, marketing research, product planning , consumer ).

1. One of the aims of market research is to indicate new … among people.

2. Advertising must … the consumer and make him buythe goods produced.

3. Often marketing is called …

4. In order to sell a new product , aproducer has to consider how to … it.

5. The goods of this company are not sold very well, they must think about …

6. Sometimes it is difficult to … customer to buy through advertising.

7. If you want to produce something new, you should start with …

8. A producer wants to … the new trends and then tries to influence them.

9. … includes product development and pricing among other things.

Exercise 3. Translate the following sentences into English.

1. Маркетинг включає в себе дії, пов’язані з рухом товару від виробника до споживача. 2. Маркетинг включає в себе транспортування, зберігання, рекламу, калькуляцію цін, продаж. 3. Вивчення ринку допомагає передбачити загальні напрямкипопиту. 4. Реклама здійснює сильний вплив на покупця. 5. Ми не можемо встановлювати найнижчу ціну на цей товар. 6. Ми повинні розробити план виробництва нових продуктів. 7. Збут цього товару дуже реагує на зміни ціни.

TEXT 4