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Censorship and Codes of Conduct

If you look at the code of ethics applied to films in 1960 which banned explicit nudity, swearing (including ‘Damn’, ‘God’ and ‘Hell’), and excessiveand lustful kissing you can see how far what is considered acceptable, or tasteful, by both audiences and the film industry has moved on. Modern audiences areused to much more graphic sex and violence and the boundaries of what is considered to be 'tasteful' in film are stretched more and more each year.

Influence of particular texts, stars, authors and directors

Genres can be heavily influenced and suddenly rekindle their popularity or change direction because of the impact of individual texts which come to be seen as genre defining.Genre defining moments are fairly rare in the media and may only become apparent long after a text is produced when we can properly see its influence. Although films which are successful at their release will be imitated in media owners’ attempts to cash in on what made them popular, the most influential or critically acclaimed films are not always those that are the most popular.

As well as the influence of particular texts it is also important to recognize the impact of particular directors, authors and stars. For example, the influence of Hitchcock, often described as amaster of suspense, continues to be seenin contemporary thrillers not least those which are remakes of his work such as A Perfect Murder or Gus Van Sant’s “karaoke” Psycho. Some films are made as vehicles to showcase a particular star and exploit his or her popularity (this was particularly evident in the number of action films starring Schwarzenegger or Stallone) while the names of particular authors will guarantee funding for their books, and often the films of their books. Many films arebased on the thrillers of John Grisham, for example, and, more recently, J. К Rowling has earned millions for herself and the publishing and film industries through her Harry Potter books.

Media Institutions e.g. the Film Industry

Media texts do not just appear - the consumption of a text is the final stage of a process beginning with the decision of powerful media owners to fund a text, usually based primarily on the profit they anticipate it will make, and followed by the production, editing and marketing of the text, all rigorous, costly and lengthy processes involving the business and creative decisions of what could amount to hundreds of people. Over time, particular studios or publishers become associated with particular genres and they will influence the style or themes of the texts they produce.

Changes in Technology

Examples of technological advances in the film industry include the invention of the Steadicam which allowed the camerato appear to float and enabled the stalking shots so important in horror films, developments in digital video editing techniques which led to fast paced editing and exact pacing of music with on-screen action. The Blair Witch Project is a good example of a film influenced by new technology - its entire look is the result of the use of cheap digital cameras which did not exist a few years ago and it was the first films to be marketed initially through the Internet, itself an important new technology.

4. Quiz: Would you survive a teen slasher movie?

Scary Movie 2 spoofs the rules and cliches of the slasher movie genre. Certain characters are for the chop. A lucky few will stay the course. But which category do you fall into, and which character do you play?

- Answer the following questions and see if you would survive Bloodbath, our very own teen slasher movie.

- What principle themes, conventions, iconography of the genre, generic expectations of the audience does this quiz, in a playful and rather ironical way, illustrate?

 

How old are you?

13-19

Over 35

Under 13

20-35

Which of these characters most suits your own personality?

- Betty-May, the class bitch with the unfeasibly tight skirt and moronic jock boyfriend Henry, the bookish but basically decent geek who deconstructs the killer’s actions

- Amanda-Jane, the kooky class outsider who suspects the killer is someone she knows

- Skooter, a panting adolescent braggart given to blundering through darkened garages shouting: “Betty-May! Betty-May - is that you?”

How many sexual partners have you had?

- Several, including that twitchy-eyed nerd who you publicly dumped at the school prom

- One - your high-school sweetheart

- None

- Too many to mention - those wild teenage parties all blur into one

The worst skeleton in your family closet is. . .

- Your dotty auntie Meryl is actually a psychotic transsexual called Merle. And he’s really your father. And he’s been on Death Row for eating the rest of his children. And he escaped last night

- Your mum had an illegitimate son who wound up in the lunatic asylum

- Your sister once ran over a stray cat on the way home from cheerleader practice

- Your businessman dad built a new shopping mall over a sacred Indian burial ground

If you could choose your ideal summer holiday, what would it be?

- Two weeks exploring museums and art galleries in Paris, France

- A weekend trip to an abandoned Mafia lodge in the hills beyond town

- Hanging out at home throwing crazy parties at your parent's home

- Shooting a home-made documentary about an unsolved murder while camping in the forest

Последнее изменение этой страницы: 2016-08-11

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