Unit VI. Technical means of communication

banner

can you hold on?

chat room

could I leave a message?

could you put me through to Mr. Brown?

could you speak up, please?

cyberspace

cyberstore

email

encrypted

hold the line, please

home page

I am afraid he is out at the moment

I can’t get through

I have to make a call

I want to book a call to Moscow

I’ll call back later

I’ll see if he is in

icon

interactive

is that Mr. Green?

is there any message?

link

modem

Mr. Jones is on the other line

Mr. Roberts is not available

net (internet)

online

phone book

service provider

software

sorry to have troubled you

speaking

surfing the net

the line is engaged

this is a private residence

this is Peter Smith calling

to make a long-distance call

web(world wide web)

webzine

who is calling, please?

you have got the wrong number

Unit VII Companies

a stock-holder

affairs

attract (ive)

authority

barrister

be involved

benefit

borrow (v)

capital stock

code of conduct

compete (v)

competitive

competitor

contribute(v)

customer

department

executive

financial data

fulfill (v)

gain (v)

headquarters

improve (v)

issue (v)

joint venture

liability

multinational

opportunity

own (v)

profit

provide(r)

purpose

receipt

scale

share (s) (v)

Sole Proprietorship

stock

subsidiary

turnover

unit .division (of the company)

value (v/n)

Unit VIII.Management styles

achieve (v)

allow (v)

appeal (v/n)

appreciate

approach

attitude

available

be engaged in

challenge (v/n)

decision

duty

employee (er)

encourage

equal

experience (v/n)

forgive (v)

imperative

influence (v/n)

level

objective

occur (v)

pay attention

performance

quality

reach (v)

relationship

require (v)

reward (v/n)

solve problems

staff

subordinate

succeed (v)

supervise (v)

support (v/n)

weakness

work force

Unit IX.Business ethics

bribery

copycat

dishonest

glass ceiling

illegal

negative publicity

product tampering

to accuse

to contaminate

to discriminate

to prosecute

to recall

to withdraw

unethical

unfair

Unit X. Negotiating skills

a graph

a negotiation strategy

a well-structured talk

agree on a procedure

agree on a procedure

agree terms

agree terms

an important point

an inter-personal process

an opening position

as you can see…

at this stage

bargain

celebrate

change the subject

close

create a rapport

create a rapport

deal with

enthusiastic attitude

expand a point

expressive body language

eye contact

have a look at…

have lunch

I’d like to point out…

listen and take notes

main points

make counter-proposals

negotiation strategy

repetition

rhetorical questions

sense of humour

set out proposals

set out proposals

specific language

thorough subject knowledge

to accept something on one condition

to be in two minds

to be nearing agreement

to be willing to accept a compromise

to bear in mind

to change one’s mind

to digress for a moment

to find a mutually acceptable solution to an issue

to find a solution

to give you an example of what I mean

to give you the background to this…

to go back to what I was saying

to have second thought

to invite questions

to make a snap decision

to make a suggestion

to make something clear

to move to the next point

to offer an alternative

to quote some figures

to revise an offer

to say a bit more about that

to see some movement on …

to set the tone for the interaction

to solve a problem

to start with

to sum up

to take into consideration

to understand somebody correctly

visuals

Unit XI.Advertising

a jingle

a memorable slogan

a spot

airing

an eye-catching logo

badge

banners

commercials

competition

confirmation

consumption

emblem

emotional appeal

emotional appeal

hoardings

images

insignia

introducing services and products

label

launch

local advertisement

logo

Newspaper Advertising

packaging

pamphlets

promotion

publicity

purchasing

Radio Advertising

regulation

sign

sponsorship

symbol

Television Advertising

the benefits

the copy

the headline

the target audience

to arouse curiosity

to attract attention

to be well presented

to exaggerate

to grab the attention of the viewers

to increase sales turnover

to make an impact

to make the people aware of new products

to pay charges

to promise a benefit

to reach a large audience

to rope in some top celebrities to advertise products

to shoot ads

to target the potential buyer

total sales

Unit XII.Business correspondence

anticipate (v)

appropriate

book (v)

claim (v/n)

compliance

complimentary

confidence

confirm (v)

congratulate (v)

credibility

current rates

deal with (v)

delivery

emphasize

enquiry

failure

favorable

immediately

impact

in advance

insurance

letter of credit

look forward (v)

order (v/n)

prompt

proof-read

proposal

quotation (bus.)

references

remittance

request (v/n)

respond (v/n)

retailer

salutation

sample

terms

urgent